Blog rolls are important. I have one. If you consider yourself a part of the “IndieWeb,” you should have one too. Because the IndieWeb dies without people spreading the word. The thing is, Google sucks donkey balls, and not the good kind. You can’t go search for my blog here unless you know it exists or you know my name, which is probably not something normal people know. Other search engines exist, but again, you have to know what to search for. I don’t have one topic on this blog that people could search for, as I write about anything that catches my fancy. I get maybe 30 clicks from Google each month, and I’m shocked that it is that high.